Three rules before you start
- Pick one or two platforms. Go where your customers already spend time. Posting well on one beats posting badly on five.
- Mix your posts. Aim for mostly helpful or entertaining posts, with a smaller share that sells. People follow accounts that give them something.
- Consistency beats volume. Three good posts a week, every week, does more than a burst of daily posts followed by silence.
Your four content types
Every post in this calendar fits one of four types, so you always know why you're posting it:
- Teach: tips, how-tos and answers to common questions. Builds trust.
- Show: behind the scenes, your process, your workspace. Builds connection.
- Prove: reviews, results, customer photos. Builds confidence.
- Sell: products, offers and launches. Turns followers into customers.
The 30-day calendar
Week 1: Introduce yourself
| Day | Type | Post idea |
|---|---|---|
| 1 | Show | Who you are and why you started the business |
| 2 | Teach | The most common mistake your customers make, and how to avoid it |
| 3 | Show | A photo or short video of your workspace |
| 4 | Sell | Your best-selling product and who it's for |
| 5 | Teach | Three quick tips related to your product category |
| 6 | Prove | Your favorite customer review, with a thank-you |
| 7 | Show | Ask followers a question about their biggest challenge |
Week 2: Teach and show the process
| Day | Type | Post idea |
|---|---|---|
| 8 | Teach | A step-by-step how-to using your product or expertise |
| 9 | Show | How a product is made, packed or chosen |
| 10 | Teach | A myth in your industry, and the truth |
| 11 | Prove | A before-and-after or customer result |
| 12 | Sell | A product that solves the problem from day 10 |
| 13 | Show | A day in your life running the business |
| 14 | Teach | Answer a question a customer asked this week |
Week 3: Build trust
| Day | Type | Post idea |
|---|---|---|
| 15 | Prove | Share a customer photo (with their permission) |
| 16 | Teach | Your favorite tools or resources for your niche |
| 17 | Show | A mistake you made in your business and what you learned |
| 18 | Teach | A comparison: two options and which to choose when |
| 19 | Sell | A bundle, gift idea or seasonal pick |
| 20 | Show | A poll asking what product or topic they want next |
| 21 | Prove | A milestone: orders shipped, years in business, a thank-you to customers |
Week 4: Convert and plan ahead
| Day | Type | Post idea |
|---|---|---|
| 22 | Teach | A checklist your customers can save |
| 23 | Sell | Invite people to your email list, with the freebie you offer |
| 24 | Show | Introduce a supplier, partner or collaborator |
| 25 | Prove | Answer an objection: "Is it worth the price?" |
| 26 | Teach | A quick tip in a short video |
| 27 | Sell | A limited-time offer or new product announcement |
| 28 | Show | Your favorite post from the month and why |
| 29 | Teach | Round up your most useful tips from the month |
| 30 | Show | Thank your followers and tease what's coming next month |
How to make a month of posts in one afternoon
- Plan (30 minutes): copy the calendar into a spreadsheet and fill in the specifics for your business.
- Shoot (1 hour): take all the photos and short videos at once, in good light.
- Write (1 hour): draft every caption. Start each with a line that makes people stop scrolling, and end with one clear next step.
- Schedule (30 minutes): load everything into a scheduling tool or your platform's built-in scheduler.
- Engage (10 minutes a day): reply to comments and messages. This is the part you can't schedule, and it matters most.
What to measure
Skip follower count as your main number. Watch these instead:
- Saves and shares: the clearest signal that a post was useful.
- Profile visits and link clicks: whether posts lead people toward your site.
- Email signups and sales from social: use a separate link or discount code so you can tell.
At the end of the month, find your three best posts and make more like them next month.
Turn followers into customers
Social platforms can change their reach overnight. Your email list can't be taken away. Use social media to bring people onto your list; our guide to email marketing tools helps you pick where to send them.
Last updated October 2026